The faces of Echelon Florist: Laura

We have a wonderful team here at Echelon Florist and we want to share our passion for floral design with you! For the next several weeks we will be introducing ourselves to you and telling our stories here on the Echelon Florist blog. We’d love to answer any questions you have for us so feel free to leave a comment here or send us an email at

Meet Laura Smith
Owner & Award Winning Designer

Laura’s Story: Since age comes before beauty, I get to start first. I have been in the floral business for over 40 years. Blessed to have found my passion at a young age I started working at a flower shop in Lafayette, CO at age 16. Throughout my life I have traveled across the United States and have been lucky to work with many talented floral designers. When my husband’s career landed us in Knoxville, TN we found Echelon Florist and I found my haven. For the last 18 years I have enjoyed going to work everyday! There isn’t a flower I don’t love or a person I don’t enjoy talking to.

Laura’s favorite type of design: I don’t really have one. I do love European hand tied and the casual country look.

Laura’s favorite flower: Anything between Alstroemeria Lilies & Zinnias

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